When I was twenty-three, I wanted to start a magazine for the metro area where I lived in Southern California.

Los Angeles had The LA Weekly, a publication full of arts, culture, and a pleasing bit of subversion. It was where renowned food critic Andrew Gold got his start, and it was the launchpad for Matt Groening whose syndicated comic strip “Life In Hell” (published there until 2012) paved the way for his long-running TV series The Simpsons.

Orange County, where I grew up, had nothing but glossy tomes designed for the desks of upscale hotel rooms, their pages filled with pictures of expensive watches and model homes.

I imagined something less glam, more grit — something that might sit on a rack outside 7-Eleven. I wanted to expose and celebrate the cultural underbelly of the O.C. But the underbelly was flabby. And I had no resources.

Despite the hours I spent researching the market, brainstorming content, and designing a logo, I was stumped as to how I could possibly write all the articles, shoot the photos, lay out the pages, and then print and distribute my magazine without at least a tiny staff of people whom I could not possibly pay. I shelved the idea and got on with becoming a copywriter.

Thirty-some years later, the internet has solved those problems. I have the tools. I have the skills. And I have something else I lacked in those years — something possibly more important. I have the wisdom, empathy, common sense, and insight that comes from experience, both in work and in life. 

After three decades of writing for everyone but myself, it's time to use my talents to build something of my own — something that would make my twenty-three-year-old self proud. 

Julianne Hall

Writer, creative consultant, content strategist, general life enthusiast. 

I write the blog and other marketing bits for a skincare brand and have worked with clients in the arts, entertainment, tech, retail, fashion, education, and non-profit sectors on everything from web content to signage. 

As Sr. Copywriter for Geffen Records for more than a decade, I helped promote multi-platinum artists including Nirvana, Beck, Weezer, Aerosmith, Guns ‘N Roses, Peter Gabriel, Cher, and more.

I live in Saratoga, California with my husband, my son, and my Russian Blue kitty Luna.

Cheese is my copilot. 

Thanks for stopping by.